FANNA is Revolutionizing the Designer Polewear and Activewear Market

Every year, 640,000 tons of fishing nets are left as waste in the seas and oceans. Millions of clothing items become unwearable after just a few uses. One brand has said no to both.

FANNA Polewear is the first sustainable designer polewear and activewear brand that promotes a conscious lifestyle through fashion. Every collection is made from sustainable materials, such as ECONYL® yarn, which incorporates discarded fishing nets and carpet waste. The conscious community built around FANNA now includes over 40,000 people, collectively saving the planet from 1,778 kg of waste.

 

 

 

FANNA: A Key to a Sustainable Future

The fast-changing “fast fashion” industry severely impacts the environment and creates unethical working conditions worldwide. Each year, 80-100 billion new clothing items are produced, with over 60% made from synthetic materials like polyester derived from fossil fuels. This burden on the planet is immense - fast fashion is responsible for approximately 10% of global carbon emissions, more than all international flights and maritime shipping combined.

However, a positive trend has emerged among younger generations, who have shown growing openness and awareness toward sustainable brands. Millennials and Gen Z are increasingly supportive of sustainable fashion: 73% of millennials are willing to pay more for sustainable brands, and Gen Z favors personalized and unique clothing made through upcycling or vintage pieces. These trends clearly highlight the relevance of FANNA and show that sustainable fashion is not just a fleeting trend but the cornerstone of our future.

 


 

Sustainability and Women’s Empowerment Through Community

From the very beginning, FANNA has upheld clear values such as sustainability, ethical working conditions, and the importance of community.

Sustainability is embedded in FANNA’s DNA. The collections are crafted from eco-friendly materials manufactured in Carvico, near Milan, Italy. These include ECONYL® and GOTS®-certified organic cotton, incorporating fishing nets and carpet waste to reduce environmental pollution. FANNA has already saved the Earth from 1,778 kilograms of waste.

The design, prototyping, and production processes are based in Hungary to minimize ecological footprints. The designs are created by Fanny Nagy, the brand’s founder, and the prototypes are crafted in collaboration with a small tailoring shop in Budapest. The final pieces are completed in Hungarian workshops, ensuring ethical working conditions throughout the production lifecycle.

Alongside sustainability, one of FANNA’s main goals is to build a supportive and cohesive community. This mission is supported by the hashtag #FANNACommunity on social media and events such as the sustainable fashion parade held last year—a first of its kind in Hungary.

 

 

 

 

From Passion to Business: The Story of FANNA

Fanny Nagy, the founder of FANNA Polewear, started her entrepreneurial journey in Veresegyház, Hungary. After not being admitted to the Moholy-Nagy University of Art and Design, she taught herself industrial sewing and tailoring. Initially, she created leather clothing, bags, and shoes, which she sold in designer shops in Budapest.

 

 


 

Her passion for pole dancing and the community surrounding the sport inspired her to establish FANNA Polewear in 2021. The brand offers activewear specifically designed for pole dancers.

Fanni started her business with the capital she earned from selling two leather jackets. After designing the first collections, she created her own webshop and promoted her products on social media, where FANNA now has over 40,000 followers.

The brand’s most popular product is the X-top, which posed significant challenges during its development but has since become a best-seller, with over 10,000 pieces sold.

 

 


 

Last summer, Fanny launched her first Pilates collection to target the Hungarian audience. The collection emphasized female strength and tranquility, reflected in its vibrant pink tones alongside earthy shades like deep green and beige.

 

 

 

 

 

References:

1:https://www.wastemanaged.co.uk/our-news/retail/fashion-waste-facts-and-statistics/?utm_source=chatgpt.com

2:https://www.unep.org/news-and-stories/story/fashions-tiny-hidden-secret?utm_source=chatgpt.com

3:https://www.wastemanaged.co.uk/our-news/retail/fashion-waste-facts-and-statistics/?utm_source=chatgpt.com

4:https://pditechnologies.com/news/consumers-willing-pay-more-sustainability/?utm_source=chatgpt.com

January 23, 2025 — Eszter Balázs

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